Outside of the quality of their work and process, what else should you look for when seeking a new custom home builder?
Marketing often gets a bad rap, largely due to dishonest actors that use advertising for less than ethical means. However, there can be a lot of value in marketing- not just for businesses (like homebuilders), but for home buyers as well. The right marketing campaign can help buyers connect to their ideal builder- one that can deliver the house they want in the timeframe they need. Marketing efforts by successful builders include:
-Email newsletters and outreach
-Blog and written web content
-Videos and other multimedia
-Print advertising in industry and homebuyer-oriented publications
-Partnerships and guest posts/podcasts with agents and other real estate professionals
-Outreach at industry and community events
Excellent customer service is a must-have for top-tier builders. Keep in mind that you’re not buying a latte or a new TV- you’re going to be working with your builder’s team intimately. That means you’ll be in regular contact with them going through all of the steps you need to complete in order to move into your dream home. You can get a feel for their ability to provide customer service via your initial contact with their team. Questions to ask yourself during this process include:
-How fast do they respond to emails or calls?
-How knowledgeable are they regarding your custom home questions?
-Are they able to communicate ideas and concepts clearly?
-Do you feel a “vibe” with the builder and their team?
-How would you feel having to work closely with this person (or people) for 6 months or longer?
When you’re working with a builder to create your dream home you should absolutely consider the value offered by a particular builder before you make your decision. Expensive does not always mean better- you have to judge the builder based on what they charge as well as what they deliver. That also means you shouldn’t judge them based on price alone, you can run into real problems with construction projects, and sometimes it is worth it to pay a little more upfront to ensure that not only does your project finish on time, but that it meets your specific standards and specifications- this is your dream home we’re talking about!
Every builder is different. The best builders will have some form of competitive advantage. That could encompass any number of things, including cheaper materials from buying in bulk, a top-flight design team that outshines the competition, or new or more effective building techniques that can help save you time and money. Regardless of how the builder makes their mark, you want to find that special something that gives them a competitive advantage.
Solicit multiple quotes from builders that work in your market and then use the other criteria on this list to evaluate them. Make sure to view them independently of the cost they bring to the table. Your goal should not be to save every penny but to maximize the value you get out of your dollars and to ensure that your project meets your high standards. You want to find a builder with a competitive advantage that syncs with your home building needs- whether you’re looking to save money on the project, build something unique that will wow the neighbors, or simply get a project done within a certain timeframe. Finding the right builder is a big deal when building a custom home and we have you have found this article useful in helping you find the right custom home builder and the factors that matter!
-Thomas Sattler Homes
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